We are the online marketing company in London with years of experience. In this article we share with you a sales funnel that has worked incredibly well for a software company that most of us may have heard of: Adobe. In this video below we share with you the strategy they used and how you can replicate the same. What is important here is the strategy. You can use any tool to achieve good marketing results, however once you identify your prospects clearly and understand their expectations and needs you are in a lot better position in terms of knowing how you can add value to build trust.