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Digital marketing is the practice of promoting products, services, or brands using online channels and digital technologies. It includes strategies like search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising to reach and engage target audiences. Unlike traditional marketing, digital marketing allows businesses to connect with customers in real time, measure performance accurately, and optimize campaigns for better results. It is essential for businesses of all sizes to build an online presence, increase brand awareness, generate leads, and drive sales in today’s digital-first world.