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Digital marketing is the promotion of products or services using digital channels such as the internet, social media, search engines, email, and websites. It helps businesses connect with customers online and promote their brand globally at a lower cost compared to traditional marketing. ???? Main Types of Digital Marketing Search Engine Optimization (SEO) Improving a website to rank higher on search engines like Google so more people can find it organically. Social Media Marketing (SMM) Promoting products on platforms like Facebook, Instagram, and LinkedIn. Content Marketing Creating valuable content (blogs, videos, infographics) to attract and engage customers. Email Marketing Sending promotional messages or newsletters directly to customers’ inboxes. Pay-Per-Click (PPC) Advertising Paid ads where businesses pay each time someone clicks their ad (for example, ads on Google Ads). Affiliate Marketing Earning commission by promoting other companies’ products.