Tuffclassified

Deepfake technology has evolved into a major fraud risk in 2026, especially for e-commerce businesses. Scammers now use AI-generated voices, videos, and synthetic identities to impersonate customer service agents, executives, and brands. These attacks enable refund fraud, fake returns, and trust manipulation. As AI fraud increases globally, businesses must focus on vigilance, staff awareness, and ethical AI adoption to protect customers and maintain brand credibility.