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UI/UX design plays a crucial role in an app’s success by shaping how users interact with and experience the product. A well-designed interface improves usability, enhances user satisfaction, and makes navigation intuitive. Thoughtful UX reduces friction, increases engagement, and encourages repeat usage, while strong UI builds trust and brand identity. Together, effective UI/UX design boosts retention, improves conversions, and helps apps stand out in a competitive digital market.