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When it comes to cosmetics, choosing between private label and branded products depends on your business goals. Private label offers flexibility, lower costs, and full control over branding, but requires more marketing effort to build trust. Branded cosmetics, on the other hand, come with established consumer trust and guaranteed quality, but they can be more expensive and less customizable. The right choice for your business depends on your budget, target market, and the level of control you want over your brand.