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Successful organised formats have already made this connection well. A Grocery Franchise is well-positioned to provide not only access to products within the store but also to offer hyperlocal delivery services based on the store. Once consumers accept both models, it places the customer in the best position-trusting the store is ready for immediacy, but also providing delivery. All retailers stand to win in the investment model as it helps to maintain their relevance for the e-commerce shopper.