Google Ads vs. Meta Ads Which Is Right for Your Business

Description: At Luhaif Digitech, we’ve worked with startups, local brands, and large-scale enterprises, and here’s what we’ve learned: the right platform depends on your goals, audience, and offer. Let’s break it down, honestly and simply. Understanding the Basics Google Ads is all about intent. People search for things, and your ad shows up based on keywords. If someone is searching “best skin clinic near me,” they’re already interested—they just need the right push to choose you. On the other hand, PPC Campaign (which includes Facebook and Instagram) are about discovery. Users aren’t necessarily looking to buy—but if your ad is compelling enough, you can stop their scroll, spark interest, and plant the seed. This is the core difference in strategy.

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