mamaearth marketing strategy

Description: Mamaearth became one of the fastest-growing personal care brands in India within a very short span of time with its vision to create natural, toxin-free products and strong marketing strategies. The brand has been able to create credibility and get a larger audience engaged through collaborations with a diverse set of influencers, both macro and micro-influencers. Mamaearth’s social media innovation and user-generated content activities have also helped develop a huge customer base of loyal supporters. Such a strategy has turned Mamaearth into a top player in the globe’s skincare business.

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