Key Metrics in PPC

Description: CPC (Cost-Per-Click): How much you pay each time someone clicks your ad. CTR (Click-Through Rate): The percentage of people who click your ad after seeing it (CTR = clicks ÷ impressions). Conversion Rate: The percentage of users who complete a desired action (like purchasing something) after clicking on the ad. CPA (Cost-Per-Action): The cost you incur when a user completes a specific action (such as a sale or form submission). Quality Score: A rating given by search engines like Google based on the relevance of your ad, keyword, and landing page to the user’s search query.

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