Category : Career Counseling Posted : 22/02/2016 Price : Check with seller Location : Chennai(Tamil Nadu)
The 2-year AICTE approved full-time Post Graduate Diploma in Management in Marketing i.e. PGDM (M), is a management programme with special focus on marketing management. The programme aims at grooming creative and energetic young professionals to manage the challenges of the vast size and diversity of the Indian and global market. Marketing of luxury products, products mass customised for the fast growing middle-class consumers, developing niches within the rural rich, catering to the huge BOP market, fashion marketing, creating winning advertising & sales promotion campaigns, building brands through social media, discovering unstated wants of consumers through research and B2B marketing are just a few of the issues that are covered in this super-specialised programme in marketing management.