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The global Wine & Spirits market is proliferating and is expected to reach $1,684 billion by 2025, registering a CAGR of 2.0% from 2018 to 2025. This growth also makes it a lucrative target for the counterfeiters to manufacture and sell fake alcoholic beverages. Counterfeit wine and spirits not only take a big slice of revenue off the genuine brand but also pose a severe health risk to the consumers and damage the brand’s reputation.

NeuroTags foolproof anti-counterfeit solution helps brands to eliminate counterfeiting in the offline market. The same solution also acts as a digital gateway to increase consumer engagement through loyalty engine.

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