Barter is a medium in which goods or services are directly exchanged for other goods and/or services without a common unit of exchange (without spending money).

There are many reasons to use a good barter exchange:

1. Increased purchasing power
2. Increased revenue
3. Preserving cash
4. More clients (both from the barter exchange and from cash-business referrals from barter clients)
5. Better cash flow
6. Greater marketing opportunities
7. Improved efficiency

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