SEO of App is also called as App store optimization (ASO)
This is process of improving the visibility of a mobile app, just like search engine optimization (SEO) is for websites. As the number of apps in app stores has grown, the possibility of any one app being found has dropped. Now app owners realize how important it is to be noticed within an app store. As marketers started working on ranking highly in top charts and search results, a new discipline was formed. App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as: Being found better by users in the app stores. Rank higher compared to competitors. Rank higher for specific keywords. Rank higher in Google´s semantic search for applications. Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded. Keyword Optimization "Keyword Optimization" (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target and drive qualified users from app stores to your app. Asset Optimization (AO) In order to improve the downloads of an app, the icon, preview video and screenshots of an app have to be optimized. Use of Keywords in App Title, Tracking
Constantly track the keywords to check where the app stands.
Ratings/Reviews are also very important aspects which one should consider.
The app icon is the first visual element that people see when they view an app store listing.
Screenshots are also one of the first visual elements that people see when viewing an app listing.
Use of keywords & content like – useful apps for real estate agents to make extra money such 100+ keywords can be used
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