Media Buying Tactics For Smart Ad Campaigns

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Home Business It is possible that you've already heard about media buying by now, either from a forum or from someplace ...

  • Category: Art - Collectibles
  • Published: 16/10/2014
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    Home Business It is possible that you've already heard about media buying by now, either from a forum or from someplace else.Unfortunately the people who have found the most success with this approach typically won't be found in any forums. They are making money and have way more important things that they need to do. If you are willing to roll up your sleeves, learn and actually get to work, there is no reason you can't be one of them.The rates that you pay are very flexible. If you are getting quite a bit of success with one particular site, talk to them about restructuring how much you pay. If you want to make more money, you need to know the CPC for each campaign. You can negotiate for a lower CPM what you are able to understand this figure. Your CPC is based upon the performance of the campaigns that you run.


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    But most people will not calculate this for the average CPC which is a tactical error. Once you start to do this, you will see how beneficial it is for your bottom line and also your campaigns. What you achieve the average, you can determine what CPM is best for you and your campaigns. You will have so much more leverage what you have this information when renewal time comes up. If you have any PPC experience, you should already know that there are rules for bidding against keywords that are identical to trademarked names. The truth is that the major search engines aren't going to permit you to do this. The same technique can be done with banner ad creatives, but it's something you should never do.


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    The real reason you want to avoid this is that legal action can be filed against you for it and it can be both harsh and expensive.It's true, you are more likely to get caught than to get away with it and the associated consequences aren't going to be pretty. Some people genuinely do bid on these keywords but they are taking giant risks when they do. You are in charge of the decision, obviously, but the people who are respectful of trademarks and copyrights go the farthest in this game.Here is a fantastic strategy for sites that enjoy a lot of popularity and traffic...it can even save you money while helping you earn money. Offer to pay the site owner a flat rate in exchange for the smaller creatives, like button ads. Most people believe that CPC and CPM are straight rate card games.This isn't always how it works, the only way to make sure is to ask the owner of the site directly.


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    You are going to be incredibly surprised by what you can do when you simply ask for permission. All you have to do is make an offer or, at the very least, approach them and explain things. You want to pay a fee that is flat and based upon the lowest possible and logical conversion rate that you can hope to get. Baby steps work best as you learn to work the world of media buying.


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