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Companies continue to make new investments in CRM. Gartner predicts that CRM will become number 1 enterprise software with a $36B revenue by 2017 surpassing ERP software for the first time. Companies are realizing that CRM is an enterprise software that can streamline business processes and help increase productivity & profits and reduce administrative costs. The bottom line is companies need CRM to help them grow their businesses. salesforce crm

Source : http://www.kairostech.com/measuring-salesforce-crm-looking-at-metrics-roi-beyond/

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