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The tractor is one of the crucial factors of a farmer’s life. And in the present time, they are having too many options for Tractors, one of them is Massey Tractor. Massey Ferguson is a highly renowned brand in tractor manufacturing industries. Massey Ferguson manufactures a wide range of tractors and farm equipment. One wants their tractor to be innovative, superior build quality, advanced, and Massey Ferguson Tractors are just like that.

MF Tractors has done a commendable job over the years. Massey Ferguson Tractors have been successful in taking the innovation, technology, and efficiency to the next level. Massey Tractors and their team are trying hard to create a bright future for them when everyone will just want a Massey Ferguson Tractor.

Statistics are of great use as they provide us with information about where we are improving and where we need to improve more. Talking mainly about the Tractor market, we know that there are many factors on which the performance of brands depends like a monsoon, new launch of models by competitors, etc.

TAFE, the Massey Ferguson Tractors partner was having a share of 18.6 % in 2018 and 18.4 % in 2019.TAFE has lost 20 bps in FY 2019. We can say that the reason behind the fall by 0.2% is because of the erratic rainfall, delay in sowing, and less rabi yield which all in total has affected the Tractor sales greatly. As the Massey Ferguson Tractor is the second-largest tractor manufacturing company in India it is obvious that Massey Tractors are covering a great part in market share.

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