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We have all heard about the exchange of rings at a wedding, but have you ever wondered as to when and where the tradition of exchanging rings on the engagement day started? Well, as recent as 1938, when the Great Depression was going on, the sales of these fancy stones was down and under, that is when De Beers, the reputed jewellery company, decided to hire an advertising agency to their sales figures shooting and get back on top.

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