Look for measurable, reliable and scalable Cape Town seo. Take it in writing; you have to assume that any content you produce will be ingested through any device. The content you create thus has to be render able, scalable, scanable, usable and helpful. It is about the right device for the right time, for the right message. It is about finding the right channel for the target market. It is about reaping the maximum benefit of the social media channels.