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With the advancement in mobile technology in enhancement in telecommunication networks, one can easily find wide use of mobile phones in today’s era. With messaging being one of the most used ways of communication by the digital denizens, business units have identified bulk SMS services as the best way to establish a business to user communication. As the name indicates, bulk SMS service is the mannerism in which the business unit can send humongous SMSs to the target audience by using the services of a bulk SMS gateway provider. Generally, the messages sent and received a number in hundreds of thousands. It is worth noting that the business unit can send/receive such colossal volume of messages to its target audiences simultaneously that too within seconds. An insight to bulk SMS gateway allows business units in comprehending the process of bulk messaging. Also, knowing the purpose of bulk SMS gateway provider and its designated roles assists business units in choosing an appropriate SMS provider for their bulk messaging endeavors.

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