Creation of local landing pages will allow businesses to reach potential customers who are looking for particular services in certain locations. Nevertheless, publishing many pages does not guarantee the higher position of the websites. It should be mentioned that the key is not quantity but providing useful, relevant and location-based information. As for the sphere of local SEO, one of the topics that are discussed frequently is "What 500+ Local Landing Pages Taught Us About SEO Quality". The main message of this topic is that quality is the top priority in this case. Businesses should consider the fact that every landing page provides something valuable and it cannot be just the change of city names or keywords in a large number of pages. The creation of effective local landing pages presupposes clear explanation of the services offered, business details, answers to customer's questions, relevant calls-to-action, original content, logical internal linking, mobile-friendly design, website structuring and many other factors. When targeting different locations, it is essential not to create many pages which have almost nothing in common with each other and provide no value for the users.