Solid Foundations: Four Essential Steps No Budget Level Can Skip Whether your monthly budget is HK$10,000 or HK$100,000, skipping the following four key steps will cause your ad budget to go to waste. Step 1: Set Up Precise Conversion Tracking When budgets are limited, data accuracy determines account survival. Beyond basic website form submissions, WhatsApp clicks and phone calls are core conversion drivers in the Hong Kong market. If you use a CRM system, feed offline closed-deal data back into Google Ads so the algorithm learns to target paying customers. Step 2: Restructure Keywords by Search Intent—Avoid Broad Keywords Instead of spending big money competing for broad keywords (e.g., "accounting services"), target long-tail keywords featuring locations, specific needs, or solutions (e.g., "Wan Chai SME accounting audit tax filing"). Regularly review the Search Terms Report and continuously exclude irrelevant traffic using negative keywords to capture high-intent users. Step 3: Treat Quality Score Rationally Quality Score (1-10) is a diagnostic tool provided by Google to evaluate expected CTR, ad relevance, and landing page experience. Remember, Quality Score is not the ultimate KPI. If a core keyword has a low Quality Score, focus on whether your ad copy directly addresses user intent and aligns with your landing page promise, rather than blindly chasing a perfect score of 10 across the entire account. Step 4: Let the Landing Page Complete the Persuasion Ads generate interest; landing pages close the deal. Avoid driving all traffic to your homepage! A professional landing page should clearly state the following above the fold: target audience, solutions, unique advantages, and a clear Call to Action (e.g., Get a Quote Now). Additionally, optimize mobile loading speeds, which is vital for the over 80% of Hong Kong users searching via smartphones. Ready to optimize your Google Ads budget allocation? Feel free to contact the expert consultants at Arachne Group Limited(https://hkweb.com.hk) to tailor a high-ROI strategy for your business.