Enjoy the taste of premium basmati rice from India with the trusted quality of noor. noor rice is really good. Gives great value for the price. This makes it perfect for meals. You get grains, a nice aroma, and authentic flavor in every bite of Noor rice. The quality of Noor rice is something you can trust.It is a choice if you want good basmati rice. Noor rice has a taste and smell that people love. It is made from Oscar Premium Basmati Rice from India.