Kevin reveals how he was able to produce more winning infomercials than anyone in history, and produce winning direct to consumer pieces after ONE DRAFT, time and time again. ​ ​Kevin's main competitor, Guthy - Renker (a billion dollar company) never figured out how Kevin was able to do an informercial with no script, do one take, and have it generate hundreds of millions in sales. ​ ​Kevin reveals these secrets for anyone to learn and apply. He applied these same secrets in short form video, long form video, on stage, in person, on live webinars, long and short form TSL's, VSL's, and direct mail even! ​ ​The winning marketing principals are as relevant as ever and no one is teaching this stuff! ​ ​Everyone focuses on "tips, strategies, techniques." ​ ​All of that is important, but it's only 10% of the equation.