Seasonality affects demands for products, ranging from festive confections to monsoon munchies and summer coolers. For a Supermarket Franchise, seasonality presents enormous potential sales spikes if the products are planned correctly for inventory. Understanding stock rotation, seasonal bundling and local consumer demand can be the difference. The best franchisees plan one quarter, so they never run out of stock, especially during peak times. For instance, during festive months, the quantity of ghee, dry fruits or gift hampers could easily double.