Many underestimate the actual Grocery Store Franchise Cost elements. It isn't simply the franchise fee, and in addition, you have to plan for: brand-required store interior and shelving, refrigerating units, billing systems, initial inventory purchases and staff training. Some franchisors will provide technology and information for the marketing support component as part of the plan, and others bill these line-item expenses separately. Also, clarify royalty percentages on ongoing sales totals, the initial renewal costs, as well as the vendor tie-ups.