Channel sales, also known as indirect sales, refers to the process of selling products or services through third-party channels rather than directly to end customers. In channel sales, a company utilizes intermediaries such as distributors, wholesalers, retailers, value-added resellers (VARs), or independent sales agents to reach and sell to customers. Channel Sales Pros -Customer Success -Rapid Testing and Experimentation -Increased Efficiency -Trust onto Channel Partner -Prioritize Channel Manager