In the Channel sales model, a company uses a third party to sell your product for you. Channel sales are the direct opposite of direct sales, where you have an in-house team that sells directly to customers, either online or through your own location. There are many companies that sell through channel sales to help reach their desired target market. 4 Advantages of Channel Sales -Cost-Effective Sales and Marketing -Enhanced Efficiency and Effectiveness -Scalability Made Simple -Reduced Risks