Imagine spending tons of money on fancy marketing, but over half of it reaches the wrong people. That’s the problem with traditional online ads. Even on social media, where people spend tons of time, ads get buried and ignored. But hold on, performance marketing is here to help. It’s not about how many people see your ad (vanity metrics), but about getting the results you want, like sales or sign-ups. It’s like paying only when someone buys something after seeing your ad, not just looking at it.