Outdoor advertising refers to promotional activities that take place outdoors to reach a wide audience. It includes various mediums like billboards, banners, transit ads, and more. Location-based: Strategic placement in high-traffic areas to maximize exposure and target specific demographics. Print Media: Medium: Print media involves conveying information through printed materials like newspapers, magazines, brochures, and pamphlets. Targeted Audiences: Print media allows advertisers to choose specific publications to target niche audiences. Banner: Format: Banners are graphic displays typically used for advertising purposes, often in a horizontal or vertical layout. Eye-catching: Banners are designed to be visually appealing, attracting attention and conveying a message quickly. Billboard: 24/7 Visibility: Billboards provide continuous visibility, reaching audiences around the clock. Short Messages: Effective billboards convey messages concisely, as they are often viewed while on the move. Hoarding: A large board for displaying outdoor advertisements, also known as a billboard or billboard structure. Size: Typically larger than standard billboards, hoardings are designed for maximum visibility and impact. Strategic Placement: Hoardings are strategically placed to target specific demographics or areas with high footfall.