CRM(Customer Relationship Management) is the buzzword in today’s market of business management and customer relationship handling. Online CRM softwares are customer centric business strategy outlined to optimise revenue, profit and customer satisfaction. Cloud based CRM enables us to understand and organise our customer base to make it easier to target new prospects and boost our sales. How can an Online CRM help a small and medium enterprise. -Customer information -Automation -Mobility -Process management -Scalability -Customization -Customer support