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A bulk SMS gateway is a channel that allows a computer or system to send and/or receive bulk messages to and from the telecommunication network, subsequently be routed to the mobile phones. The gateway is directly linked with the webbed telecom mobile operators at one end, whereas a business bulk messaging application on the other hand. The bulk SMS service provider often offers a fully developed bulk SMS API that is responsible for integrating business applications with the functions of the SMS gateway. Bulk messaging terms to yield great marketing results provided you hold an appropriate Bulk SMS Gateway Provider for your business venture. It is always advisable to choose an SMS gateway provider that holds expertise in the field of business marketing and essentially masters the art of understanding your specific business requirements.

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