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How To Jujubelle Network Marketing BusinessHome Business The concept and awareness of being consistent in your marketing and advertising is not a specific thing you see discussed much on the net. Perhaps it is safe to assume that it is purely unnoticed by many who publish about business. Still the lack of regularity in all you do in your company will have a destructive impact on conversions. The reason for this effect is a function of human nature and the way we see and feel about what we see. Humans have a strange way of responding to the unfamiliar and things that happen that are out of place in a way. The end effect is we are likely to want to refrain from seeing it, and that usually means abandoning your website, blog and business.
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One general feature of online marketing where this effect is highly frequent concerns squeeze pages and a different site. As you understand, online businesses send traffic to a squeeze page simply because they want subscribers. Immediately after a prospect opts in, then frequently they will be shown a site that consists of a sales letter. Naturally what is presented after the person subscribes is the marketers decision. The concept and practice of consistency will come into play here in a quite significant way. The all round, typically unknown, feeling encountered by the prospect will be influenced by the design and overall color scheme of the squeeze page and the subsequent site that is viewed. In case they are drastically different, then that represents inconsistency, discomfort on a deeper level and low resultant conversion rates for the sales letter. As you may previously guessed, if you model the squeeze page so it is more congruent with the following site, then that discomfort will not occur.
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Another pertinent situation applies to all the affiliate marketers and the way they use their marketing. Review sites are well-known because they can be very effective, and the usual scenario is for a review page to have a minimum of one outgoing link to a merchant site, if not more. It is just not practicable, or ideal really, to make a clone of a vendors site or contend with the case of multiple vendor sites. You can pick your site colors so they are appropriate with your vendor sites, however. What you really should strive to do is refrain from a design that is highly unconventional and serves to offer a glaring contrast to any other site. We realize there will be some interpretation concerned in this situation. Frequently an effective approach is to be mindful of this and eliminate annoying contrasts.
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The subsequent critical consideration is all about promotion messages by way of the written word. We rarely see any glaring cases of inconsistently written marketing communications regarding email marketing. Alternatively, we have seen a number of circumstances in which goods and services were marketed that appeared way out of place and unanticipated. This happens to some degree, but it is not anything we would call unrestrained or a widespread issue. On the other hand, we have seen it more than enough to assume that many web marketers and businesses are ignorant of the need to be consistent.
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