Each car business must generate real car rolls regularly contrary; survival in the competitive automotive industry becomes almost impossible. An advantage of the car is a prospect that can always be added to the dealer's revenue. If you own a Car Leads, then you need to gather as much information as possible about the potential benefit of the car. The more information you gather the better your idea about the preferences and customer needs. And lead details will also help you decide if the initiative coincides with their business requirements or not.