• According to a survey, 1 in 2 millennials have discovered and bought a new brand they knew little about by just browsing on their phones.
• Traffic, leads, and engagement play a vital role in building a brand.
• The other requirements of a strong brand identity such as its story, design, and UX are also closely linked to SEO

Small businesses often run on a tight budget that can make it a difficult job to find the money for quality marketing. There is a general perception amongst people that because of huge amounts of the budget allocated towards marketing efforts it has become impossible to compete with big brands and larger businesses.
Thankfully, we live in a digital age that offers many forms of digital marketing for your company on a very small budget to build your customer base and your own reputation.
To market digitally, you don't need an unlimited budget, you need a strong strategy to reach the right audience and create the right message about your small business and create a band. One of the cost-effective strategies is SEO.
How branding Help small business
When you search on Google for something, what drives you to click on any particular blue link? Do you click on the first result you see all the time?
The Answer is- no
Sometimes, you’re looking for something specific and that first link gets you what you need. You’re either going to click the link that looks:
• Familiar, or
• Most relevant to what you need.
That’s why SEO and branding can be intertwined. Having a brand name that is somewhat familiar or at least present and legitimate is a good way to invite people to click onto your site, in that you’re promising a good experience.
Branded searches can be the last touch point for customers who are ready to purchase your product or service. A familiar brand name gives you a better chance of driving clicks even if you aren’t in the number 1 position.
Rajesh needed to find a laptop cover immediately. One day on the way to the office, heavy rains soaked his bag and the laptop inside was wet. At that moment he decided to get a laptop cover. At that moment, he turned to his smartphone to find the best laptop covers. Within a few minutes, he discovered a new brand he loved and decided where he was going to buy it. An hour later, he went in-store and made the purchase.”
See how rapid the buying cycle just got? With mobiles, your prospects are a few clicks away from you.
Lessons learned
In the above story, Rajesh ended up BUYING A BRAND THAT HE HAD JUST DISCOVERED THROUGH SEARCH RESULTS. Yes, he didn’t know the brand before he made the search.
Just like Rajesh your target customers too might using search engines to hunt for you within their search results. Even now, as you read this.
You or your product, too, can become the preferred brand that interprets such moments of need and shows up in search results when your prospects look for you.
But to do this, you need to optimize your content marketing and brand image. . Optimization takes our focus back on user experience as Google cares about that. SEO and branding should form the basis of your marketing strategy if you want to do well in organic search results
How SEO Helps Business
For building strong brand recognition, you need to work on your SEO, content marketing, networking, social networks, and other such things.
Benefits of SEO
• Optimizing content gets more traffic and leads.
• Improving social network performance builds higher engagement.
• Networking with authorities (link building) lets you cash in on their reputations.
You will make all the essential brand recognition and inbound marketing elements work in synergy by using SEO to build your brand awareness.
For small businesses, online visibility is a must for competing with big business. It’s important for small businesses to understand that it’s not impossible to do low-cost SEO. If you know the right places to look there is still a huge amount of opportunity to succeed in the organic search results and use it as a place to help your business flourish, even on a small budget. If you exploit that advantage as a small business there are lots of potentials to grow your audience and your business.

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