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Many big brands in the wellness industry are selling their franchises to people who are passionate to take forward a brand’s name. Franchising has emerged to be a business that has attracted a lot of people. It has opened a lot of opportunities in the wellness industry and benefiting the people. The concept of franchising has evolved a lot since its inception and all have been just for the better. With more clarity and good relationship building between the brand and public, franchising not only benefits in terms of money but also in terms of expanding and reaching out to people at a more fast pace.
Franchisor- Franchisee- An Important Relationship
A franchisor is a person who is willing to sell franchises of his brand to franchisees. The relationship between franchisor and franchisee is extremely important as that’s the base of a franchise business. The franchisor, for an agreed amount of fee, let’s the franchisee use his brand’s services, trademarks, techniques, name, methods etc that will help in expanding the name of the brand to a larger group of people. Owning a franchise business of a reputed brand and running it in order to generate more revenue as well as name is a big responsibility and this definitely calls for trust in a franchisor-franchisee relationship.
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