You should pay attention to the importance of using the channel incentives. There is a need to get your employees focussed on your company values or business goals such as customer service. In addition, there is a need to concentrate on the sales performance, product quality.
You should depend on these principles to your customers. Some firms are happy to seek the help of the channel management services to develop partner portals. To make the best utilization of your channel partners, it is imperative to foster a bond of trust with them.