One major obstacle to online grocery is quite simply that customers are happy with how they get their groceries now.The advantage of the drive-through pickup is the time savings—online shoppers can often collect their groceries without having to get out of their vehicles. This business model allows customers to pick up pre-packed groceries from traditional retailer outlets. Publix and Albertsons in the United States have abandoned store-based home delivery in favor of pickup. This approach is easy for traditional grocery retailers to adopt within their existing structures.http://www.dailyneeds247.com/But customers often see little difference between online and offline channels and, ultimately, may prove unwilling to pay a premium for the service. When moving into the online business, traditional food retailers often choose to offer both click-and-collect and home delivery from their stores.