Customer leaks or loss of customers is a troublesome situation for any organization. Before we delve into the ways how crm salesforce can prevent your customer leak, let’s understand what exactly is this.
The Concept of Customer Leaks
Any brand or company has its own market share that it wants to increase or at least retain. The concept of customer leak assumes this market share as a bucket with customers as the water inside it. A tiny hole in the bucket could lead to gradual loss of water which goes unnoticed. Similarly, many times companies fail to notice the move of their customers. In order to increase the customer base or to retain them, companies should either attract new customers or pull their competitor’s customers.