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Usually, it is seen that Companies are more focused on OTC drugs as these give huge returns to the manufacturers. OTC drugs do not require prescriptions and are easy to sell. So many companies give huge discounts and offers on OTC drugs to lure consumers. Some of them also provide health insurance benefits on OTC drugs. Companies promote discount cards and coupons allowing consumers to avail discounts from reputed medical stores by just showing these cards. All the expenses are covered in the insurance too. However, though Rx drugs are sold only by prescription but Pharmaceutical Companies also offer discounts on Rx drug. Rx drugs form the primary market of medicines and many life saving drugs are sold only as Rx drugs, so companies focus on this segment too and provide many schemes and discount for Rx drugs also. To know more about

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