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Content is the key component of almost everything when it comes to startups: from your launch strategy to ongoing promotion, and accumulation PR to building a loyal following. It’s the content that attracts promising buyers to your startup’s website and keeps them glued to that page. It’s the content and not advertising that constructs your thought leadership, promotes and sells your products and services and earns you organic SEO outcome.


Starting a business is very galvanising. Unfortunately, the ‘build it and they will come’ theory doesn’t work much and those overnight success stories that you hear are often the result of behind the scenes years of hard work. To describe it in simple words, startup content marketing is a unique challenge because of various reasons like limited resources, be it time, money or talent.   

High quality content can help your startup build a recognisable brand and acquire new customers. When creating your startup content marketing strategy, it is very important to understand and realise the decisive role that content marketing plays.

As a startup, your content marketing is as essential as in any other industry- and in some cases even more. Digital competition is vehement, and content marketing is the best way to brand yourself. Digiwale, a digital marketing agency in Pune, started its digital journey in the year 2013 and they are now the growth hackers in Pune. They did social media or digital marketing for startups and for established businesses as well. So far they have designed successful content marketing campaigns keeping the below factors in mind:

Write catchy headlines

Write to your audience/ Content worth sharing

Create stronger calls-to-action

Email marketing

Gamify your blog

Create longer copy

Cover topics that will perform

Season text with images

Build consistency

Provide the right amount of content  

Video and visuals are stickier

Quality webinars

Case studies


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