if content is king, then what is the perfect length that will help us get more people to read (and share!) our blog posts? Myth: “When it comes to blog posts, shorter is better.”Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long. They explain that online readers have short attention spans and don’t want to read long articles. The only way you can get more readers, they say, is to write posts that are short and sweet.