The world is constantly under change owing to the technological revolutions enabled by humans. In the past two decades, the business world has stood no different within such revolutions and thus has been continuously a witness of changes within itself. Speaking on the same line, one such change is the emergence of bulk messaging solutions for marketing and communicating purposes. For the industries to implement this change and effectively harness its deemed benefits, they must employ a discourse which can be an internal communicative medium between the business applications and smart bulk messaging software. This is generally done using interactive Bulk SMS API.

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