In today's marketing world, you need to have a consistent interaction with your potential customers to improve your business. Since you need to communicate with thousands of customers on regular basis, you need to choose a marketing strategy that needs to be cost effective, reliable and which is easy to manage. Bulk SMS is the best way for such communication as it is fast and secure and it is also cheap. The reliability of the messages is another thing and the messages can be personalized. They can be measured by the software that is used by companies to send the mass messages to different people at the same time.