Today when we can see cut throat competition in retail business industry. In order to get competitive edge business owners opt for various tools and marketing strategy. However, it is very essential to the pros and cons related to each tool and marketing strategy. Here the decision making of owner plays great role. These days we can find retail traffic counter are very common and widely used at retail stores and shopping malls. The device is gaining much popularity because of its features and advantages that are helping in right decision making and earning higher revenues. If you are not using customer-counting device then there must be several questions arising in your mind.