Advantages & Disadvantages of Mobile Marketing

29/10/2020 Computer - IT - Webs

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Description

Mobile Marketing is a way to promote services, products, or offers through mobile or smartphones or tablets. Mobile marketing helps in reaching the potential and targeted audience in no time. Through mobile marketing, one can send both Promotional and Transactional SMS to the audience. Mobile marketing gives far more advantages than any other marketing channel. But like everything else, mobile marketing has its also some ups & downs. Come let’s discover the same.

Advantages of Mobile Marketing –

It’s not expensive – Mobile marketing is the cheapest form of marketing compared to any other form of marketing. The price of an SMS ranges from .10 paisa to .14 paisa. Not only this, through mobile marketing one can reach the targeted customer in no time.

Instant reach – We cannot deny the fact that we keep our phones by our side each time. When we wake up, the first thing we see is our mobile phones. Most of the time users always carry their mobile phones with them. The message reaches instantly in no time.

Disadvantages of Mobile Marketing –

Little space – If one wishes to send a message to its potential customers through mobile marketing then the chances are that the person will not be able to deliver the whole message in only 160 characters. But this problem can be overcome with professional content writers like Vedanta Digital Mobile marketing services who create an SMS which is easily understandable by the target audience.

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