Customer Relationship Management Software can be likened to the foundation of a building or structure. The strength and dimensions of the foundation will depend on the type of structure being constructed. Laying a foundation suitable for a skyscraper for a small home will result in huge wastage of resources. Conversely, a low-cost low-strength foundation is unlikely to bear the burden of a huge structure.
Trying to use a platform with very few or too many features and customizations can prove to be a very expensive mistake — financially as well as operationally — for the organization. This is why the management must avoid committing the following mistakes when selecting a CRM platform.